Centific launches Flow to drive AI-localization at scale

REDMOND, Wash, Feb. 10, 2025 /PRNewswire/ -- Centific, a frontier AI data foundry platform company accelerating businesses' AI adoption, unveiled today, Flow, an AI-powered localization application that helps enterprises scale global content efficiently while maintaining the highest quality. By combining AI-driven workflows with human expertise, Flow delivers up to a 31% reduction in localization costs and accelerates key processes by up to 77%—without compromising precision.

"Global businesses face a growing challenge: localizing content to resonate with diverse audiences in multiple markets while keeping costs in check and ensuring quality," said Venkat Rangapuram, CEO of Centific. "Flow helps companies break through these barriers, making localization faster, smarter, and more scalable than ever before. With AI and human expertise working in tandem, Flow empowers brands to maximize their impact on international audiences."

Flow enables Centific's clients to achieve faster turnaround times, reduce costs, and quickly scale their localization efforts as they meet complex localization needs. Flow provides the flexibility and efficiency to deliver strong results.

Flow offers localization at scale

The language services industry is booming, with a market value of $64.7 billion and a 7% compound annual growth rate, according to Nimdzi. However, many enterprises are struggling with high costs, slow turnaround times and rigid workflows that make localization inefficient. 

Flow is designed to change that. Flow integrates seamlessly into existing content management systems (CMSs) and translation management systems (TMSs), meaning companies can enhance their localization strategy without overhauling their technology stacks. Alternatively, businesses can use Flow as a standalone solution; integration is optional.

Flow stands apart from the competition

With AI-fueled automation, customizable workflows and human-in-the-loop precision, Flow transforms the way businesses approach localization. Flow is set apart from other localization tools by providing:

• Faster time to market. Flow accelerates localization workflows, cutting time by up to 77% for key processes.

• Cost optimization. Enterprises can reduce localization costs by up to 31% without sacrificing quality.

• Integration. Flow works with existing CMS and TMS platforms, helping to ensure a smooth adoption process.

• Scalability. Whether localizing content in five languages or fifty, Flow enables businesses to scale efficiently.

Flow is designed for businesses to adopt AI easily. Flow includes a user-friendly interface for teams with varying levels of technical expertise. Flow also provides self-service onboarding tools for quick project initiation.

"Flow reflects the innovation and leadership that Centific has demonstrated time and again in the localization space," said Nimdzi Founder and Managing Director Tucker Carlson. "As businesses accelerate their localization efforts, they need an application like Flow to scale faster and more cost effectively. Centific's expertise and Flow together are well suited for strategic localization leaders."