Centific Achieves the AWS Generative AI Competency and Launches Availability of Flow in the new AWS Marketplace AI Agents and Tools category
Sep 8, 2025
Seattle, WA – September 8, 2025 -- Centific, a leading provider of generative artificial intelligence (AI) solutions, today announced that it has achieved the Amazon Web Services (AWS) Generative AI Competency in the categories of "Generative AI Applications" and "Foundation Models and App Development." Simultaneously, the company announced the availability of Flow, its AI-driven localization solution, in the new AI Agents and Tools category of AWS Marketplace.
AWS Generative AI Competency
Achieving the AWS Generative AI Competency in both categories differentiates Centific as an AWS Partner that has demonstrated technical proficiency and proven customer success supporting enterprises seeking to revolutionize their content localization processes through AI-driven solutions. This specialization recognizes Centific as an AWS Partner that helps customers and the AWS Partner Network (APN) drive the advancement of services, tools, and infrastructure pivotal for implementing generative AI technologies.
"Centific is proud to achieve the AWS Generative AI Competency in the Generative AI Applications and Foundation Models and App Development categories," said Jonas Ryberg, Senior Vice President, Multilingual AI at Centific. "Our team is dedicated to helping global enterprises transform their localization workflows by leveraging the agility, breadth of services, and pace of innovation that AWS provides. This designation validates our expertise in building AI-powered solutions that deliver measurable results for our customers."
Flow Now Available in the AI Agents and Tools category of AWS Marketplace
Complementing this achievement, Centific has launched the availability of Flow in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agent solutions, including Centific's Flow using their AWS accounts, accelerating agent and agentic workflow development.
Flow helps organizations with content localization that leverages Gen AI, enabling customers to reduce and optimize localization costs and significantly increase speed to market. The solution delivers essential capabilities including AI-driven translation quality evaluation, terminology extraction and management, and source content analysis.
"By offering Flow in AWS Marketplace, we're providing customers with a streamlined way to access our AI-driven localization solution, helping them buy and deploy agent solutions faster and more efficiently," said Ryberg. "Our customers in technology, e-commerce, streaming, and financial services are already using these capabilities to achieve cost reductions of 30-50% while maintaining quality, demonstrating the real-world value of AI-powered localization technology."
Proven Results and Integration Capabilities
Flow enables customers to streamline their localization workflows, reduce costs by up to 77% in specific use cases, and accelerate time to market by up to 83% compared to traditional methods. Available as a vendor-hosted API solution, Flow supports model context protocol (MCP) for streamlined agent communication and integrates with popular translation management systems including Phrase and GlobalLink.
Accelerating AI Innovation
With the availability of AI Agents and Tools in AWS Marketplace, customers can significantly accelerate their procurement process to drive AI innovation, reducing the time needed for vendor evaluations and complex negotiations. With centralized purchasing using AWS accounts, customers maintain visibility and control over licensing, payments, and access through AWS.
The AWS Competency Program aims to assist customers in connecting with AWS Partners who possess extensive knowledge and technical expertise in using AWS technologies and best practices to adopt generative AI. These AWS Partners facilitate the seamless integration and deployment of AWS-based solutions to meet the unique needs of all customers, from startups to global enterprises.
Learn More
To learn more about Flow in AWS Marketplace, visit https://aws.amazon.com/marketplace/pp/prodview-scgnue2q2iguw?sr=0-1&ref_=beagle&applicationId=AWSMPContessa. To learn more about the new AI Agents and Tools category in AWS Marketplace, visit https://aws.amazon.com/marketplace/solutions/ai-agents-and-tools/.
About Centific
Centific is a leading provider of AI-driven localization and data training solutions, serving Magnificent Seven enterprises and global technology companies. With 1.8 million domain experts across 230+ global markets, Centific combines cutting-edge generative AI technology with human expertise to deliver next-generation localization solutions that drive efficiency, reduce costs, and improve quality at scale. The company's proprietary AI framework leverages machine learning (ML), natural language processing, and reinforcement learning with human feedback (RLHF) to create customized solutions for enterprise clients worldwide.
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Localization
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AI agents
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