Centific helped a global design and engineering software company pilot an AI-driven video localization workflow. This engagement’s innovative architecture helped reduce manual effort, accelerate turnaround, and set the foundation for scalable, human-augmented content operations worldwide.

The client needed to modernize video localization without losing quality

As part of its broader digital transformation efforts, a global design and engineering software leader set out to improve the way it localized video content. Traditional methods were slow, manual, and costly—limiting the client’s ability to scale content across markets.

The client needed a partner to help design a faster, smarter, and more flexible localization pipeline.

Manual workflows slowed video production and strained resources

The client’s existing localization process required multiple handoffs between teams, relying heavily on manual transcription, translation, editing, and review. For a company with a fast-growing media library, this approach created production bottlenecks and delayed delivery timelines, especially across multilingual markets.

The localization process had to support automation and human review

To future-proof its operations, the client needed a solution that could automate routine tasks while maintaining options for human validation. Flexibility was key; some content types demanded end-to-end automation, while others needed human-in-the-loop (HITL) quality assurance. Striking the right balance between speed and control was essential.

Seamless integration with existing systems was a must

The client wasn’t starting from scratch. Any new solution had to integrate tightly with the company’s existing translation management system (TMS) and other internal tools. That meant building a localization pipeline that worked within current workflows, minimized friction, and supported rapid onboarding across internal teams.

Centific delivered a flexible, AI-driven pipeline for scalable localization

To help the client modernize its video localization efforts, Centific deployed Centific Flow. Flow is a modular, AI-powered localization platform designed to automate key steps in the media localization process.

Built on Centific’s frontier AI data foundry, Flow combined automated transcription, translation, quality estimation, and speech synthesis into a customizable pipeline that aligned seamlessly with the client’s needs.

Centific aligned Flow with the client’s existing systems and workflows

Centific worked closely with the client’s technical teams to tailor Flow’s implementation to the company’s infrastructure. This included direct integration with the client’s translation management system (TMS), allowing automatic ingestion and machine transcreation of source video files while minimizing disruption.

Flow enabled selective automation with HITL validation

Flexibility was at the heart of the solution. Centific configured Flow to support multiple levels of automation, allowing teams to activate or bypass modules like machine translation quality estimation (MTQE) and automatic post-editing (APE) as needed.

Centific built HITL reviews directly into the pipeline, offering stakeholders the option to insert validation checkpoints based on content type or audience sensitivity.

Continuous feedback loops improved performance over time

As the engagement progressed, Centific and the client established iterative feedback channels to refine Flow’s performance. Localization teams continually assessed output quality, speed, and usability, helping the client fine-tune the system, share new capabilities, and adapt to evolving use cases in real time.

Centific accelerated the client’s localization and unlocked scalable media production

Centific’s AI-driven localization solution, Flow, delivered an immediate impact. By reducing manual effort and enabling faster turnaround, the client was able to localize media assets more efficiently while maintaining control over quality and contextual accuracy.

The success of the pilot sparked interest across other internal teams, setting the stage for broader solution adoption.

Turnaround time dropped and manual workload was reduced

Flow helped streamline previously time-intensive steps, cutting down production timelines and easing the burden on internal teams. The automation of transcription, translation, and voiceover tasks allowed teams to reallocate resources to more strategic and creative work—without compromising linguistic quality or brand consistency.

Internal teams began scaling Flow across new use cases

The strong results from the pilot created internal momentum. Adjacent business units began exploring Flow for their own video and content localization needs. Centific’s flexible platform design made it easy to extend the solution to new programs—fueling cross-functional interest and accelerating AI adoption across the organization.

The pilot laid the foundation for AI transformation at scale

More than a proof of concept, the pilot demonstrated how AI and GenAI could enhance—not replace—human expertise. With Flow now embedded in the localization ecosystem, the client has a scalable foundation for future AI initiatives, including upcoming feature releases and broader multilingual content automation.

Centific and the client continue to reimagine video localization with AI

With a modular AI pipeline, seamless integration into existing systems, and HITL flexibility built in from the start, the client launched a smarter localization workflow that accelerated production, reduced manual effort, and set the foundation for scalable, multilingual media operations.

Ready to transform your content operations with AI-powered localization?
Reach out to our Solutions Team to learn how Centific can help you scale intelligent, human-augmented content experiences.