Read how Centific’s frontier AI data foundry platform is empowering businesses to achieve remarkable results with AI.
Global leader in smartphones, tablets, and music
Supervised fine-tuning
Domain expertise
Data curation
Foundational models
Centific partnered with a global music streaming platform to streamline localization and expand reach. Using Centific’s AI-infused solutions, the client tripled translation output while maintaining cultural accuracy and reducing costs.
Challenge
The client required vast amounts of high-quality, human-generated data across multiple languages—each adhering to stringent quality standards.
Solution
Centific’s platform streamlined and enhanced the client’s process automation, enabling the rapid acquisition and integration of domain-certified human expertise.
Results
By deploying various features of Centific’s platform, the client improved the quality and usability of its GenAI training data, providing greater flexibility and control.
Microsoft
Domain expertise
Multi-turn red teaming
Semi-automated harm grading
Safe AI governance
Centific’s platform enabled the systematic measurement and ranking of harm within multiple versions of the client’s foundational models while tracking model iterations and parameters.
Challenge
Microsoft required a systematic method for measuring and ranking responses by level of harm across foundational model iterations and parameters.
Solution
Centific’s platform provided customized tracking interfaces, certification and training processes, and policy-aligned taxonomies to enhance safety.
Results
The project resulted in substantial improvements in the safety and reliability of Microsoft’s GenAI models and applications.
World’s largest ecommerce company
RAG pipelines
Safe AI governance
RLHF
Supervised fine-tuning
LLM
Centific helped build an AI-powered ecommerce chatbot capable of helping customers save time and make more-informed decisions through natural language queries.
20
k
conversations of five turns or more
700
+
certified SMEs recruited in two weeks
16
markets served
Challenge
The client needed an LLM to enable customers to compare and find products, receive recommendations, and ask questions in natural language.
Solution
Centific supported the client's data science team in implementing multi-turn conversation capabilities, prompt/response authoring processes, RLHF, and more.
Results
The refined version of the chatbot's model made for a friendly expert shopping assistant with an expanded knowledge of the client's products and customers.
The world’s largest home improvement retailer
Chatbot
Home improvement
Retail
Shoppability
Ecommerce
Centific and Google Cloud transformed the client’s customer experience by developing a GenAI-powered tool that provides AI-driven assistance for home improvement projects.
24/7
availability for customer assistance
Challenge
The client needed AI-driven solutions to scale customer service, improve chatbot response accuracy, and handle growing data demands.
Solution
Centific and GCP trained the client’s GenAI chatbot, using AI, ML, and HITL frameworks to create a scalable, secure, and intelligent customer support system.
Results
Now live on millions of product pages, the chatbot offers enhanced response accuracy, security, and customer satisfaction—with ongoing model improvements.
Global music streaming platform
AI-driven localization
Contextualization
RLHF
LLM
Centific’s AI expertise helped a global music streaming platform scale its localization efforts, tripling translation volume while maintaining cultural relevance and reducing costs.
3
X
increase in translation output
Challenge
The client needed to scale its content localization across multiple languages while ensuring cultural sensitivity, particularly for listener engagement content like polls.
Solution
Centific introduced an LLM for direct translation, evolving beyond traditional machine translation. Human reviewers enhanced accuracy and cultural relevance.
Results
The client saw increased cultural relevance and improved listener engagement through more accurate content localization—while reducing costs and accelerating time to market.
World's largest retailer
Data curation
Data labeling
Process semi-automation
Ecommerce AI
Centific’s platform improved the accuracy of the client’s product categorization by curating extensive AI training dataset, using local domain-certified resources and advanced quality control methods.
2.5
M
annotations completed
96
%
average quality score
99
%
tagging rate for products
Challenge
Due to the volume of foreign imports entering the target market, the client needed to enhance its AI models for categorizing new and existing products.
Solution
Centific’s platform streamlined the curation of the necessary training data using a managed crowd, with all resources hired and certified within the target region.
Results
Approximately 2.5 million annotations were produced and vetted within nine months, significantly improving the client’s product categorization capabilities.
World’s largest software maker
Healthcare AI
AI regulation
Data annotation
Safe AI
Responsible AI
Centific Flow helped the client deploy compliant, AI-ready data solutions that enabled secure, large-scale healthcare projects across Europe.
Challenge
The client needed to deploy healthcare AI solutions without compromising data privacy while navigating complex regulatory compliance situations across multiple markets.
Solution
Centific delivered a secure, scalable, end-to-end data services framework tailored for healthcare, integrating custom tools and multilingual medical annotation solutions.
Results
The client accelerated AI deployments across Europe, launching compliant healthcare projects and strengthening its position in the life sciences market.
Leading home improvement retailer
Computer vision
Inventory shrinkage reduction
Real-time inventory monitoring
Loss prevention
Centific's platform empowered the client to reduce inventory shrinkage and enhance loss prevention through the deployment of an advanced computer vision solution.
175
stores participated
$180
M
shrinkage reduction per year
75
labor hours saved per week
Challenge
Inventory shrinkage at the point of sale was a $300M problem. The client needed a way to recognize, define, and reduce how and where that shrink happens.
Solution
Centific’s platform enabled the integration of one IP camera per checkout lane, using NVIDIA edge computing for real-time communications, with minimal training required.
Results
Automated early detection of potential inventory shrinkage during transactions resulted in reduced inventory loss and substantial savings.
Leading provider of virtualization software
AI-driven localization
Terminology extraction
HITL
Multilingual AI
Multimodal AI
Centific Flow enabled localization workflow automation, transforming the client’s localization with advanced, easy-to-use AI-driven solutions.
80
%
reduction in manual labor requirements
8
X
faster glossary delivery
95
%
regional adaptation accuracy
Challenge
The client needed a faster, more scalable, and more consistent way to manage terminology across 60 million multilingual words for global releases.
Solution
Centific used Flow’s AI-powered term mining, expert validation, and regional adaptation workflows to automate and standardize multilingual terminology management at scale.
Results
The client reduced manual effort, improved translation quality, accelerated glossary turnaround, and achieved substantial improvements in regional adaptation accuracy.
Global faith-based organization
AI voice generation
AI-driven localization
Multilingual AI
Cultural AI
AI in religion
Centific partnered with a global faith-based organization to create a culturally accurate, AI-driven voice localization platform supporting more than 180 language combinations.
180
+
language combinations
500
+
sacred phrases localized in the initial pilot
Challenge
The client needed culturally precise, scalable AI voice solutions to preserve sacred expression across more than 180 languages combinations and diverse dialects.
Solution
Centific introduced Flow, an AI-powered platform combining human validation and scalable automation, for culturally accurate AI voice data localization.
Results
Flow enabled validated pronunciation of more than 500 sacred terms, future-proofed global voice initiatives, and strengthened trust through cultural collaboration.
Global design and engineering software company
Video localization
GenAI
Automation
HITL
Media content operations
Centific enabled the deployment of an AI-powered, flexible video localization workflow that accelerated turnaround and laid the foundation for scalable AI-driven content operations.
Challenge
Manual video localization workflows created production bottlenecks, slowing delivery timelines and limiting the ability to scale multilingual content.
Solution
Centific deployed Flow in an AI-powered localization pipeline with automation, HITL validation, and seamless TMS integration.
Results
Turnaround times dropped, manual efforts decreased, and internal teams began scaling the solution across new programs, fueling wider AI adoption.
World’s second largest smartphone manufacturer
Speech technology
Data labeling
Data curation
Domain expertise
AI in healthcare
Centific’s platform helped advanced speech technology for global businesses by collecting multilingual data, transcribing millions of hours, and implementing efficient quality-controlled processes.
15
K+
multilingual voice samples collected
4
M+
hours of audio annotated
1.4
M+
hours of medical data transcribed
Challenge
For the client to develop speech technology across industries, accurate multilingual voice data and healthcare-specific transcription would be necessary.
Solution
Centific curated voice data, optimized speech-to-text workflows, recruited skilled transcribers, and provided certified healthcare-specific transcription expertise to improve accuracy.
Results
The client reported improved accuracy, reduced turnaround times, and greater support for multilingual voice applications across entertainment, search, and healthcare.
Global consumer packaged goods company
Digital transformation
Infrastructure cost reduction
Cloud migration
Platform modernization
Centific’s platform reduced data infrastructure costs through cloud migration and financial platform modernization, accelerating digital transformation from SAP HANA to Azure SQL.
50
%
increase in speed
20
%
reduction in infrastructure costs
Challenge
Existing architecture limitations, such as poor scalability, lack of agility, and high maintenance costs, were restricting growth and straining resources.
Solution
Centific’s platform modernized the client’s infrastructure through a containerized, microservices architecture, built with reliability and efficiency at its core.
Results
These improvements empowered the client to enhance productivity, accelerate UI rollouts, and improve scalability and reliability.
Innovative ridesharing and mobility platform
Global talent sourcing
LLM
Supervised fine-tuning
Data labeling
Data curation
Centific employed a platform-driven approach to source, train, and certify a global talent pipeline, accelerating AI development and business growth with reliable human expertise.
100
SMEs per locale in 8 countries
10
k+
answers generated
1.5
k+
hours worked
Challenge
The client needed to meet strict project demands for high-quality, quick-turnaround prompt authoring and grading tasks for LLM fine-tuning.
Solution
Centific’s platform enabled the onboarding of a global team of more than 700 subject matter experts (SMEs), helping to ensure efficient and scalable operations.
Results
These curated and rigorously certified SMEs delivered thousands of prompt-response pairs for LLM fine-tuning, supporting nine different languages.
Global leader in logistics and package delivery
Application modernization
Data modernization
Brokerage operations support
Centific’s platform enabled end-to-end implementation for application and data modernization, extending a brokerage operations support system to a new region.
$300
K
saved in one country’s ACR
Challenge
The client needed a well-connected partner to extend its existing brokerage operations support system to the APAC region.
Solution
Centific’s platform enabled the modernization of systems and data across four APAC countries, providing around-the-clock operational support.
Results
These improvements reduced cloud consumption costs within each country while accelerating data sourcing and insight delivery.
Leading enterprise transportation management system provider
Digital resource optimization
Data organization
Application modernization
Centific’s platform enhanced data organization and tracking within the client’s existing system to efficiently and effectively match resources with user needs.
Challenge
The client needed to share access to information between internal and external applications to better manage transport experiences.
Solution
Centific’s platform streamlined the development of three complex “objects” to articulate and describe dedicated lines of business for major customers in the US.
Results
These improvements provided a single source of truth for data tracking, reducing inefficiencies in creating and maintaining complex asset details.
Leading developer of GenAI hardware and software
Domain expertise
Multi-turn red teaming
Semi-automated harm grading
Safe AI governance
Centific’s platform enhanced strict adherence to safety and governance policies for a leading AI assistant's foundational model through prompt authoring and multi-turn red teaming.
12
domains unified
Challenge
The client needed to enhance the safety and reliability of the AI assistant’s foundational model to comply with safety and governance policies.
Solution
Centific’s platform streamlined the assembly of a team of linguistic specialists, development of a customized task interface, and curation of a set of policy-aligned taxonomies.
Results
The client reported significant improvements in the safety and reliability of the AI assistant’s capabilities, along with a deeper understanding of potential harms.
Premier global platform for secure online payments
Data modernization
Digital transformation
Cloud migration
GenAI
Centific’s platform modernized the client’s infrastructure, enabling scalable, AI-driven customer support and advanced data management through strategic cloud migration and innovative technology integration.
900
TB
of data and microservices migrated
30
%
reduction in operational costs with GCP
Challenge
To meet growing global transaction demands, the client needed a scalable infrastructure, improved data management, and enhanced customer service AI.
Solution
Centific partnered with Google Cloud to migrate core systems, deploy AI-driven customer support tools, and establish efficient and scalable data solutions.
Results
The transformation resulted in cost reduction, improved service response times, and enhanced scalability, positioning the client for greater future growth.
Innovative music streaming platform
AI-driven localization
Contextualization
RLHF
LLM
Centific partnered with a global music streaming platform to streamline localization and expand reach. Using Centific’s AI-infused solutions, the client tripled translation output while maintaining cultural accuracy and reducing costs.
3
X
increase in translation output
Challenge
The client needed to scale its content localization across multiple languages while ensuring cultural sensitivity, particularly for listener engagement content like polls.
Solution
Centific introduced an LLM for direct translation, evolving beyond traditional machine translation. Human reviewers enhanced accuracy and cultural relevance.
Results
The client saw increased cultural relevance and improved listener engagement through more accurate content localization—while reducing costs and accelerating time to market.