Read how Centific’s frontier AI data foundry platform is empowering businesses to achieve remarkable results with AI.
Global leader in smartphones, tablets, and music
Supervised fine-tuning
Domain expertise
Data curation
Foundational models
Centific trained and scaled a foundational model, using platform-driven AI orchestration and PhD-level domain experts to curate specific and contextualized prompt-response pairs.
Challenge
The client required vast amounts of high-quality, human-generated data across multiple languages—each adhering to stringent quality standards.
Solution
Centific’s platform streamlined and enhanced the client’s process automation, enabling the rapid acquisition and integration of domain-certified human expertise.
Results
By deploying various features of Centific’s platform, the client improved the quality and usability of its GenAI training data, providing greater flexibility and control.
Microsoft
Domain expertise
Multi-turn red teaming
Semi-automated harm grading
Safe AI governance
Centific’s platform enabled the systematic measurement and ranking of harm within multiple versions of the client’s foundational models while tracking model iterations and parameters.
Challenge
Microsoft required a systematic method for measuring and ranking responses by level of harm across foundational model iterations and parameters.
Solution
Centific’s platform provided customized tracking interfaces, certification and training processes, and policy-aligned taxonomies to enhance safety.
Results
The project resulted in substantial improvements in the safety and reliability of Microsoft’s GenAI models and applications.
World’s largest ecommerce company
RAG pipelines
Safe AI governance
RLHF
Supervised fine-tuning
LLM
Centific helped build an AI-powered ecommerce chatbot capable of helping customers save time and make more-informed decisions through natural language queries.
20
k
conversations of five turns or more
700
+
certified SMEs recruited in two weeks
16
markets served
Challenge
The client needed an LLM to enable customers to compare and find products, receive recommendations, and ask questions in natural language.
Solution
Centific supported the client's data science team in implementing multi-turn conversation capabilities, prompt/response authoring processes, RLHF, and more.
Results
The refined version of the chatbot's model made for a friendly expert shopping assistant with an expanded knowledge of the client's products and customers.
Leading home improvement retailer
Computer vision
Inventory shrinkage reduction
Real-time inventory monitoring
Loss prevention
Centific's platform empowered the client to reduce inventory shrinkage and enhance loss prevention through the deployment of an advanced computer vision solution.
175
stores participated
$180
M
shrinkage reduction per year
75
labor hours saved per week
Challenge
Inventory shrinkage at the point of sale was a $300M problem. The client needed a way to recognize, define, and reduce how and where that shrink happens.
Solution
Centific’s platform enabled the integration of one IP camera per checkout lane, using NVIDIA edge computing for real-time communications, with minimal training required.
Results
Automated early detection of potential inventory shrinkage during transactions resulted in reduced inventory loss and substantial savings.
Global consumer packaged goods company
Digital transformation
Infrastructure cost reduction
Cloud migration
Platform modernization
Centific’s platform reduced data infrastructure costs through cloud migration and financial platform modernization, accelerating digital transformation from SAP HANA to Azure SQL.
50
%
increase in speed
20
%
reduction in infrastructure costs
Challenge
Existing architecture limitations, such as poor scalability, lack of agility, and high maintenance costs, were restricting growth and straining resources.
Solution
Centific’s platform modernized the client’s infrastructure through a containerized, microservices architecture, built with reliability and efficiency at its core.
Results
These improvements empowered the client to enhance productivity, accelerate UI rollouts, and improve scalability and reliability.
Innovative ridesharing and mobility platform
Global talent sourcing
LLM
Supervised fine-tuning
Data labeling
Data curation
Centific employed a platform-driven approach to source, train, and certify a global talent pipeline, accelerating AI development and business growth with reliable human expertise.
100
SMEs per locale in 8 countries
10
k+
answers generated
1.5
k+
hours worked
Challenge
The client needed to meet strict project demands for high-quality, quick-turnaround prompt authoring and grading tasks for LLM fine-tuning.
Solution
Centific’s platform enabled the onboarding of a global team of more than 700 subject matter experts (SMEs), helping to ensure efficient and scalable operations.
Results
These curated and rigorously certified SMEs delivered thousands of prompt-response pairs for LLM fine-tuning, supporting nine different languages.
Global leader in logistics and package delivery
Application modernization
Data modernization
Brokerage operations support
Centific’s platform enabled end-to-end implementation for application and data modernization, extending a brokerage operations support system to a new region.
$300
K
saved in one country’s ACR
Challenge
The client needed a well-connected partner to extend its existing brokerage operations support system to the APAC region.
Solution
Centific’s platform enabled the modernization of systems and data across four APAC countries, providing around-the-clock operational support.
Results
These improvements reduced cloud consumption costs within each country while accelerating data sourcing and insight delivery.
Leading enterprise transportation management system provider
Digital resource optimization
Data organization
Application modernization
Centific’s platform enhanced data organization and tracking within the client’s existing system to efficiently and effectively match resources with user needs.
Challenge
The client needed to share access to information between internal and external applications to better manage transport experiences.
Solution
Centific’s platform streamlined the development of three complex “objects” to articulate and describe dedicated lines of business for major customers in the US.
Results
These improvements provided a single source of truth for data tracking, reducing inefficiencies in creating and maintaining complex asset details.
World's largest retailer
Data curation
Data labeling
Process semi-automation
Ecommerce AI
Centific’s platform improved the accuracy of the client’s product categorization by curating extensive AI training dataset, using local domain-certified resources and advanced quality control methods.
2.5
M
annotations completed
96
%
average quality score
99
%
tagging rate for products
Challenge
Due to the volume of foreign imports entering the target market, the client needed to enhance its AI models for categorizing new and existing products.
Solution
Centific’s platform streamlined the curation of the necessary training data using a managed crowd, with all resources hired and certified within the target region.
Results
Approximately 2.5 million annotations were produced and vetted within nine months, significantly improving the client’s product categorization capabilities.
Leading developer of GenAI hardware and software
Domain expertise
Multi-turn red teaming
Semi-automated harm grading
Safe AI governance
Centific’s platform enhanced strict adherence to safety and governance policies for a leading AI assistant's foundational model through prompt authoring and multi-turn red teaming.
12
domains unified
Challenge
The client needed to enhance the safety and reliability of the AI assistant’s foundational model to comply with safety and governance policies.
Solution
Centific’s platform streamlined the assembly of a team of linguistic specialists, development of a customized task interface, and curation of a set of policy-aligned taxonomies.
Results
The client reported significant improvements in the safety and reliability of the AI assistant’s capabilities, along with a deeper understanding of potential harms.
Premier global platform for secure online payments
Data modernization
Digital transformation
Cloud migration
GenAI
Centific’s platform modernized the client’s infrastructure, enabling scalable, AI-driven customer support and advanced data management through strategic cloud migration and innovative technology integration.
900
TB
of data and microservices migrated
30
%
reduction in operational costs with GCP
Challenge
To meet growing global transaction demands, the client needed a scalable infrastructure, improved data management, and enhanced customer service AI.
Solution
Centific partnered with Google Cloud to migrate core systems, deploy AI-driven customer support tools, and establish efficient and scalable data solutions.
Results
The transformation resulted in cost reduction, improved service response times, and enhanced scalability, positioning the client for greater future growth.
Innovative music streaming platform
AI-driven localization
Contextualization
RLHF
LLM
Centific partnered with a global music streaming platform to streamline localization and expand reach. Using Centific’s AI-infused solutions, the client tripled translation output while maintaining cultural accuracy and reducing costs.
3
X
increase in translation output
Challenge
The client needed to scale its content localization across multiple languages while ensuring cultural sensitivity, particularly for listener engagement content like polls.
Solution
Centific introduced an LLM for direct translation, evolving beyond traditional machine translation. Human reviewers enhanced accuracy and cultural relevance.
Results
The client saw increased cultural relevance and improved listener engagement through more accurate content localization—while reducing costs and accelerating time to market.