Language, Culture and Design: Creating Lovable International Customer Experiences
Why does your localized user experience matter?
• Companies that localize user experience see an increase of 100-400% in sales in local markets. Knowing which markets are more sensitive to localized user experiences can inform how to allocate localization budget for maximum ROI.
• Users buy in English all the time out of necessity, but online storefronts in their own language can seal the deal for the 70% of customers who report they are hesitant to spend without a localized experience.
• Localization drives user conversions: 9 out of 10 report they would be more likely to purchase a product or service localized for their market.
• By localizing into 10 languages, you can effectively reach 90% of online customers in the world.
Because your customers matter.